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4 Pitfalls of the Google Adwords Keyword Tool

The Google AdWords Keyword tool can be of great use to not only PPC campaigns but also for SEO. Any kind of research done on keywords requires the help of this tool. But like every tool, it is only as good as your knowledge about it. You should be able to study the tool and use it to your maximum benefit. It can tell you if the keyword is a high volume, low competition one. It can also give you the search volume in any particular country of the world. There are many other advantages, but at the same time, you also need to look at the pitfalls of the tool. There are a few areas where it can also improve on.

Does Not Show Search Volume in a Particular City

If your business is a very local one, you won’t be able to use the Google AdWords Keyword tool to your benefit as Google cannot find out all the people who belong to your city alone and display your ad accordingly. You may have included the keyword, “Bristol locksmith” in the list but most of the people only type in “locksmith” in the search box and the search engine has to find out from the IP that the searcher belongs to Bristol. This may prevent several people from seeing the ad and thus giving you more visits. But the PPC campaign might suggest some data which can help you find out the impressions that your site gets.

Cannot Differentiate Between Search Volume of Different Search Routes

The search volume indicated for a keyword by the Google AdWords Keyword tool is a sum total of all searches made through Web, Places, Image, Video and Product. There is no way you can isolate how many people have reached your site through the Web search. This makes it difficult for the entrepreneur to judge the intent of the searcher. For example, someone may want to buy, research, find images, look for local installation people or maybe just want to hear about the product. You cannot determine the people who only want to buy the product.

No Options for Including Words Similar in Meaning

The Google AdWords Keyword tool gives you options for choosing the keywords which are strongly related to each other. You just have to check the boxes of the suggestions you like. This is an extreme case as it does not consider using words similar in meaning. For example, people might type in thumb drives and flash drives and if you have used the keyword USB drive and its derivatives, your ad will not show up for such people. There should be more provision for using words with the same meaning too.

More Credibility Required

Though Google AdWords Keyword tool is more often used in PPC, it can also help in SEO. People usually depend on this tool to show them the volume and competition of a particular keyword, but sometimes this can be misleading. There needs to be much more accuracy in the competition prediction. More credibility will help you to redefine your PPC campaign in the right way.

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